About
My original company, Linknlearn, was acquired in 2021 after serving over 1,000 clients in…
Articles by Justin
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How can you overcome common challenges when working with cross-functional teams in B2B marketing strategy?
Agree on big vision items and a common language. Do we care about leads, intent clicks, and conversions? How do we define conversion? And are we judging quality of leads or just cost per lead. Way too often, different channels compete over resources and fight over attribution and they do what they can to prove their own worth while refusing to work across lines to do what's best for the company.
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What are the most effective ways to get noticed by upper management?
My experience being on both sides (employee and now startup founder/CEO) I believe one massive thing that sets people apart is initiative. Soooooo many just do the tasks, fly under the radar, and never lift their head up to consider if there is something else that needs done, built, fixed, improved. Take the initiative to build and improve things around you.
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Essaie ces quick win impactants pour ton rôle de CMO 👇 Claire Vauléon, ex-CMO de DCbrain a expliqué sur MARKETING B2B les dessous de son orga…
Essaie ces quick win impactants pour ton rôle de CMO 👇 Claire Vauléon, ex-CMO de DCbrain a expliqué sur MARKETING B2B les dessous de son orga…
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"Messaging was our Achilles heal". Austin Larsen and I sat down and talked about how Rivala's Message Playbook from Protagonist Communications…
"Messaging was our Achilles heal". Austin Larsen and I sat down and talked about how Rivala's Message Playbook from Protagonist Communications…
Liked by Justin Rowe
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